Which brand is brave enough for Dwain?

Which British athlete will gain most coverage between now and Olympic Games ..?

Philips Idowu? Jessica Ennis? Mo Farah?

My money is on Dwain Chambers.

Chambers has just had his lifetime ban from competing at the Olympic Games lifted after the British Olympic Association by-law, which allowed them not to select him, was overturned by the Court of Arbitration for Sport.

The BOA argued that his previously failed drugs test should make him ineligible to compete at the Olympics. CAS disagree and say that he has paid his dues.

Chambers can now compete at London 2012 if he qualifies at the UK Athletics Olympic Trials later this summer.

So which brand is going to sign up Dwain and tell a story about redemption and how they believe in giving a reformed man another chance..?

Dwain has struggled financially in recent years having not been invited to many lucrative athletics meetings. Sponsors have also stayed away.

The question now is which brand will pick up one of the hot news stories of 2012..? And probably for an extremely cost effective sum.

On your marks .. Get set .. Go.

  • siza agha

    I have an obvious interest in this topic. I have been sent this link by a good friend and even managed to register all by myself (much to her astonishment). I have worked with Dwain for nearly 30 months and we have been doing presentations in schools, colleges, and involved in a number of charities. Dwain is personable, articulate and delivers a powerful and positive message. He is regarded amongst athletes (see Jenny Meadows article) as a role model to even the most experienced. He is respected as a sprinter all round the world (see article by Asafa Powell and Michael Frater). He is respected and supported by all his fellow British athletes (see articles by Marlon, Christan, Mark Lewis Francis – who all stand the most to lose by Dwain’s inclusion in 2012). Amongst those who know the detail of his story he is viewed as a victim in the manner he has been treated. Outside athletics Dwain is equally respected by many personalities in football and other sports who have applauded what has just happened and have been shocked at his treatment. In Europe Dwain was invited last year the French Tennis Federation to the French Open final, similar invitations are constantly prompting alerts in my inbox from all round the world. In the circumstances I find it curious why a brand would have to be “brave enough” to support Dwain, for me it is more a question of “enough foresight” particularly with what I know to be unfolding in and out of the sport for Dwain at present. In terms of profile in the last week i have had nearly 200 GLOBAL media requests. To date Dwain has been privately reflecting on what has happened,and has said nothing.
    I can inform you that there are “brave” brands who are already in contact – but we wont rush into anything at present and i hope to be discussing a number of options with him in person in the next few days. I agree with the sentiment of it “being” a “hot story” for those with the “foresight” it’s an opportunity in my view to become part of what will turn out to be the “hottest story”. If this strikes a chord, ignites your curiosity, you are a serious brand with foresight then I look forward to hearing from you. Siza Agha

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