Which brand is brave enough for Dwain?
Which British athlete will gain most coverage between now and Olympic Games ..?
Philips Idowu? Jessica Ennis? Mo Farah?
My money is on Dwain Chambers.
Chambers has just had his lifetime ban from competing at the Olympic Games lifted after the British Olympic Association by-law, which allowed them not to select him, was overturned by the Court of Arbitration for Sport.
The BOA argued that his previously failed drugs test should make him ineligible to compete at the Olympics. CAS disagree and say that he has paid his dues.
Chambers can now compete at London 2012 if he qualifies at the UK Athletics Olympic Trials later this summer.
So which brand is going to sign up Dwain and tell a story about redemption and how they believe in giving a reformed man another chance..?
Dwain has struggled financially in recent years having not been invited to many lucrative athletics meetings. Sponsors have also stayed away.
The question now is which brand will pick up one of the hot news stories of 2012..? And probably for an extremely cost effective sum.
On your marks .. Get set .. Go.